Pipeline Inbound · Technical SEO

Technical SEO that fixes what is holding your site back

Technical SEO is the work under the surface: how fast pages load, whether search engines can crawl and index them, how URLs are organized and whether the site is secure. If those are broken, content and links cannot do their job.

Where it fits in your pipeline

Where technical SEO fits in your pipeline

A buyer who just got off the phone with your SDR often opens your site on a phone between job walks. If it takes too long to load, shows a security warning or breaks on mobile, the credibility your rep built on the call drains away before the meeting.

Search engines judge the same things. A clean, fast, crawlable site lets your service pages rank, and those rankings bring in inbound requests that land in the pipeline your appointment setters work.

What we fix

The technical seo problems that cost you meetings

  • Slow page speed

    Slow sites lose both rankings and visitors. We optimize page speed and Core Web Vitals.

  • Poor mobile experience

    Buyers check contractors on their phones. We fix layouts and functions that break on small screens.

  • Indexing and crawling issues

    Pages search engines cannot reach cannot rank. We fix crawl errors and clean up your sitemap so the right pages get indexed.

  • Messy URLs and duplicate content

    Duplicate pages and inconsistent URL structures split your ranking signals. We consolidate and organize them.

  • Security and HTTPS issues

    Browser security warnings stop buyers cold. We make sure the site runs securely on HTTPS.

How it works

How we run technical seo

  1. Research and strategy

    Audit site health and build the technical roadmap.

    • Site health audit and crawl issue fixes
    • Competitor analysis and intent-based keyword research
    • Sitemap, URL structure and metadata optimization
  2. Build and optimize

    Rebuild the structure search engines and buyers rely on.

    • Navigation and site speed improvements
    • Keyword-rich metadata and internal linking
    • 15,000+ words of SEO content at build
    • Four rounds of quality checks before launch
  3. Maintain

    Keep the site healthy after launch.

    • 85%+ site health scores and 99% uptime
    • Crawlability and security improvements
    • Structured data markup and clean code
    • Continuous monitoring
  4. Grow

    Keep improving once the foundation is solid.

    • Real-time tracking
    • Fresh content every month
    • Internal linking refinements
    • Local SEO for location-based searches
Deliverables

What you get

  • Technical site health audit
  • Crawl error and indexing fixes
  • Sitemap, URL structure and metadata cleanup
  • Page speed and Core Web Vitals optimization
  • Mobile experience fixes
  • Structured data markup
  • Hosting with site health maintenance and ongoing monitoring
Who does the work

Your team

  • Digital project manager
  • SEO strategist
  • Copywriter
  • Editor
  • Web designer

The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.

Pricing

Pipeline Inbound plans

Local Visibility + AI$500/month

Local businesses driving calls, maps and AI visibility

  • Google Business Profile and Bing Places optimization
  • Duplicate listing suppression and local schema
  • Local listing management
  • Monthly AI-powered reporting on search and AI visibility
SEO Services$2,000+/month

Lead-focused organic growth on your current site

  • Website hosting, site-health maintenance and 10+ hours of initial optimization
  • 3,000+ words of search-driven content per month
  • On-page optimization for rankings and lead conversion
  • Local listing management (Google and Bing)
Standard$2,500+/month

Scaling content and inbound pipeline with a new site

  • 30-page website built for search, with hosting and maintenance
  • 3,000+ words of search-driven content per month
  • Conversion-focused on-page optimization
  • Local listing management (Google and Bing)
Enterprise$3,250+/month

Multi-location, competitive markets and longer sales cycles

  • 40+ page website built for search, with hosting and maintenance
  • 5,000+ words of search-driven content per month
  • Advanced on-page optimization
  • Local listing management (Google and Bing)

Need more than one location or enterprise scope? We will quote it. Compare every plan.

Questions

Technical SEO questions, answered

What does a technical SEO audit check?+

Site speed, mobile usability, crawl errors, indexing, sitemap and URL structure, duplicate content, metadata, structured data and HTTPS security.

Do we need technical SEO if our site looks fine?+

Often, yes. A site can look good to visitors and still be slow on mobile, have pages search engines cannot index, or carry duplicate content that splits rankings. The audit shows what is actually there.

What site health standard do you maintain?+

We maintain site health scores of 85% or higher and 99% uptime, with continuous monitoring after launch.

Can you fix technical SEO on our current site, or do we need a new one?+

It depends on what the audit finds. Many issues can be fixed in place. When the structure itself is the problem, the Standard and Enterprise plans include an SEO-built website with hosting and maintenance.

What does technical SEO cost?+

Site health maintenance and optimization is included from the SEO Services plan at $2,000 a month. Standard ($2,500+, 30-page site) and Enterprise ($3,250+, 40+ page site) include an SEO-built website. See Pipeline Inbound pricing.

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