Local businesses driving calls, maps and AI visibility
- Google Business Profile and Bing Places optimization
- Duplicate listing suppression and local schema
- Local listing management
- Monthly AI-powered reporting on search and AI visibility
Pipeline Inbound · On-Page SEO
On-page SEO that turns your service pages into sales conversations
On-page SEO is the work done on your own pages: which keywords each page targets, how it is titled and structured, what it says and where it links. Done right, a facility manager searching for your service lands on a page that answers their question and gives them a clear next step.
Where it fits in your pipeline
Where on-page SEO fits in your pipeline
After an SDR call, buyers click through to your site to see if you do what the rep said. If your roofing or HVAC service pages are thin or generic, the visit undercuts the call. Strong pages give the buyer the detail they need and give your reps pages worth sending in a follow-up email.
The same pages pull in buyers who searched on their own. Every service page carries a call to action built for quick sales follow-up, so those inquiries land in the pipeline your appointment setters already work.
What we fix
The on-page seo problems that cost you meetings
- Poor keyword targeting
Pages aimed at the wrong terms, or every page aimed at the same one, compete with each other. We assign each page the searches it should win.
- Weak or missing meta tags
Title tags and descriptions decide whether a buyer clicks your result. We write them for each page around the search and the offer.
- Thin or low-quality content
A two-paragraph service page cannot answer a procurement lead's questions. We write content with the substance buyers and search engines look for.
- No internal linking strategy
Orphaned pages are hard to find for search engines and visitors. We link related services and resources so authority and buyers flow through the site.
- Pages that do not convert
Speed, layout and calls to action decide whether a visitor becomes a lead. We improve them alongside the content.
How it works
How we run on-page seo
- 01
Strategy
Decide what each page should rank for and what content is missing.
- Business goals, competitor and keyword research
- SEO content plan covering core topics, content gaps and target terms
- Uncover competitor SEO strategies
- 02
Build
Structure and write pages around search intent.
- SEO-friendly URLs, title tags and layout
- Search-optimized website content
- Speed, design and call-to-action improvements
- 03
Optimize
Keep pages current and ranking.
- Update and expand existing content
- Structured data and internal linking
- Ongoing monitoring and refinement
- 04
Grow
Add new pages and content every month.
- New blogs and landing pages each month
- Local SEO content for the regions you serve
- Ongoing speed and conversion improvements
Deliverables
What you get
- Keyword research and page-by-page keyword mapping
- SEO content plan with topic and gap analysis
- Title tag, meta description and URL optimization
- Structured data markup
- Internal linking plan
- Monthly SEO content (3,000+ words on SEO Services and Standard plans, 5,000+ on Enterprise)
- Conversion-focused call-to-action updates
Who does the work
Your team
- Digital project manager
- SEO strategist
- Copywriter
- Editor
- Web designer
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Pricing
Pipeline Inbound plans
Lead-focused organic growth on your current site
- Website hosting, site-health maintenance and 10+ hours of initial optimization
- 3,000+ words of search-driven content per month
- On-page optimization for rankings and lead conversion
- Local listing management (Google and Bing)
Scaling content and inbound pipeline with a new site
- 30-page website built for search, with hosting and maintenance
- 3,000+ words of search-driven content per month
- Conversion-focused on-page optimization
- Local listing management (Google and Bing)
Multi-location, competitive markets and longer sales cycles
- 40+ page website built for search, with hosting and maintenance
- 5,000+ words of search-driven content per month
- Advanced on-page optimization
- Local listing management (Google and Bing)
Need more than one location or enterprise scope? We will quote it. Compare every plan.
Questions
On-Page SEO questions, answered
What is the difference between on-page SEO and technical SEO?
On-page SEO covers what is on each page: keywords, titles, headings, content and internal links. Technical SEO covers how the site works underneath: speed, crawling, indexing, URLs and security. Most sites need both.
Do you write the content or just optimize what we have?
Both. We update and expand existing pages and write new ones, including service pages, landing pages and blogs, as part of a monthly content plan.
How many pages do we need for a commercial trades business?
At least one page for each service you sell and each area you want to win work in. A single page listing every service rarely ranks for any of them.
Will on-page SEO help my sales team?
Yes. Reps can send a specific, detailed service page after a call instead of the home page, and pages built with clear calls to action bring in inquiries your appointment setters can qualify.
What does on-page SEO cost?
On-page optimization is part of the SEO Services plan, which starts at $2,000 a month, and the Standard ($2,500+) and Enterprise ($3,250+) plans. See Pipeline Inbound pricing for details.