Paid search that catches the buyers your SDRs have not reached yet
Outbound reaches the buyers on your list. Paid search catches the ones searching right now for a company like yours. We set up or rebuild your Google Ads account, tighten keywords and targeting, build the landing pages and track every call and form, so you can see which spend produced real conversations.
Where paid search fits in your pipeline
An SDR team works a defined list on a schedule. A failed rooftop unit, a leaking roof or a new facility budget does not wait for the next call. Paid search covers buyers who go looking on their own, in the territories you serve, at the moment the need shows up.
Those inquiries only matter if someone works them. Conversion and call tracking tie each lead to the campaign and keyword that produced it, and the lead goes into the same pipeline your reps already manage. That also lets us adjust bids on lead quality instead of click volume.
The ppc management problems that cost you meetings
- Managing ads takes too much time
We handle the account from build to daily bid changes, so nobody on your team is logging in between jobs.
- Clicks that do not become leads
We segment by intent, send each ad to a matching landing page and track which searches turn into calls and forms.
- Cost per click too high
Tighter ad groups and better landing page relevance improve Ad Rank, which helps bring cost per click down.
- Budget spent on the wrong people
Negative keywords, geo-targeting and device settings cut spend on searches and areas you do not serve.
- Competitors showing up first
Keyword research and competitor analysis show where they bid and where there is room for you to win.
How we run ppc management
- 01
Kickoff and account setup
Agree on goals, then build an account you can measure.
- Kickoff call on goals, audience and key performance indicators
- Campaign structure set up or rebuilt for control and visibility
- Audience targeting
- Conversion tracking
- 02
Ad groups and keywords
Match ads to what buyers actually search.
- Ad groups segmented by intent and relevance
- Keyword research, competitor analysis and search intent mapping
- Smart bidding and negative keywords
- Geo-targeting and device settings
- A/B tested ad variations
- 03
Landing pages
Give the click a page that asks for the conversation.
- Conversion-focused copy and calls to action
- Mobile-ready page design
- A/B tested layouts
- 04
Call tracking
Count the leads that come in by phone.
- Tracking of inbound calls from ads
- Lead quality review
- Bids refined on real engagement data
- 05
Ongoing optimization
Keep improving after launch.
- Bid changes from current performance
- Ad copy and creative updates to improve click-through rate
- New targeting tests
- Landing page improvements
What you get
- Google Ads account setup or restructure
- Keyword, competitor and search intent research
- Negative keyword lists and geo-targeting by service area
- Ad copy with ongoing A/B tests
- Landing pages written and designed for conversion
- Conversion and call tracking
- Ongoing bid and campaign optimization
Your team
- Digital project manager
- Copywriter
- Editor
- SEO strategist
- Web designer
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Quoted to the scope you need
This work is priced to scope. Tell us the markets you sell into and the pipeline you need, and we will quote it alongside your outbound program. Ask for a quote or see outbound program pricing.
PPC Management questions, answered
Is PPC worth it for a commercial contractor?
It can be, when the account is limited to the searches and areas you actually serve and every call and form is tracked. Without tracking you are paying for clicks with no way to tell which ones turned into work.
How do you cut wasted spend?
Negative keywords remove irrelevant searches, geo-targeting keeps ads inside your service area, and ad groups are split by intent so each search sees a relevant ad and page. Bids are then adjusted on lead quality.
Can you work in our existing Google Ads account?
Yes. We either set up a new account or refine the one you have, including its structure, targeting and conversion tracking.
Do you build the landing pages?
Yes. We write and design landing pages for the campaigns, make them work on a phone and A/B test layouts.
Can you track phone calls from ads?
Yes. Call tracking shows which campaigns and keywords produced inbound calls, so we can judge lead quality and adjust bids.
What does PPC management cost?
PPC management is quoted to scope: the markets you target, the size of the account and the landing pages needed. See Pipeline Inbound pricing for how it fits with the rest of the program.