Local businesses driving calls, maps and AI visibility
- Google Business Profile and Bing Places optimization
- Duplicate listing suppression and local schema
- Local listing management
- Monthly AI-powered reporting on search and AI visibility
Pipeline Inbound · Local SEO
Local SEO that backs up every call your SDR makes
When a facility manager hangs up with your SDR, the next thing they do is search your name or your service near them. Local SEO makes sure what they find is accurate, current and convincing: a complete Google Business Profile, consistent listings, real reviews and pages for the areas you serve.
Where it fits in your pipeline
Where local search fits in your pipeline
Outbound starts the conversation. Local search is where the buyer checks whether you are real. A missing profile, a wrong phone number or a handful of old reviews can cost you a meeting your SDR already earned.
Buyers who search close to home are often ready to act. The same work that confirms your outbound also brings in inbound requests from people who were already looking, and those go straight into the same pipeline your reps work.
What we fix
The local seo problems that cost you meetings
- Inconsistent business listings
Different addresses or phone numbers across directories make search engines and buyers trust you less. We make your name, address and phone match everywhere.
- Low visibility in local searches
If you do not show up for your service near your buyers, a competitor does. We target the geo-specific searches your buyers actually run.
- Few or negative reviews
A thin or unanswered review profile is the first doubt a buyer has after a cold call. We build an ongoing review generation process.
- Weak mobile experience
Most local lookups happen on a phone. We improve site speed and mobile layout so the check-in does not end in a bounce.
- Competing with bigger companies
Service-area pages and local content let a regional contractor outrank national brands in the places it actually works.
How it works
How we run local seo
- 01
Research
Find out what makes competitors rank and where your listings stand today.
- Competitor rankings, keywords and backlink profiles
- Audit of citations, listings and Google Business Profiles for accuracy
- Geo-specific keywords such as your service near the buyer
- 02
Build
Fix the foundation buyers and search engines check first.
- Google Business Profile optimization
- Local schema markup
- Service-area landing pages with locally written content
- Site speed and mobile improvements
- 03
Optimize
Keep the details right as things change.
- Listing monitoring and updates
- Name, address and phone consistency across 65+ directories (Google, Yelp, Bing and more)
- Crawlability and Core Web Vitals
- 04
Grow
Add authority every month.
- Locally focused content published monthly
- Ongoing review generation
- Local link building
- Social promotion of new content
Deliverables
What you get
- Google Business Profile and Bing Places optimization
- Listings kept consistent across 65+ directories
- Duplicate listing suppression
- Service-area landing pages for the territories you sell
- Monthly local content
- Review generation process
- Monthly reporting on rankings and leads
Who does the work
Your team
- Digital project manager
- SEO strategist
- Copywriter
- Editor
- Web designer
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Pricing
Pipeline Inbound plans
Lead-focused organic growth on your current site
- Website hosting, site-health maintenance and 10+ hours of initial optimization
- 3,000+ words of search-driven content per month
- On-page optimization for rankings and lead conversion
- Local listing management (Google and Bing)
Scaling content and inbound pipeline with a new site
- 30-page website built for search, with hosting and maintenance
- 3,000+ words of search-driven content per month
- Conversion-focused on-page optimization
- Local listing management (Google and Bing)
Multi-location, competitive markets and longer sales cycles
- 40+ page website built for search, with hosting and maintenance
- 5,000+ words of search-driven content per month
- Advanced on-page optimization
- Local listing management (Google and Bing)
Need more than one location or enterprise scope? We will quote it. Compare every plan.
Questions
Local SEO questions, answered
What is local SEO?
Local SEO is the work that makes a business show up when buyers search for a service near them: a complete Google Business Profile, consistent directory listings, reviews, and pages written for the areas you serve.
Does local SEO matter for B2B companies?
Yes, especially for commercial trades. Facility, property and operations buyers look up contractors by name and by service near them before they agree to a meeting or a bid walk.
How does local SEO work with outbound calling?
Your SDR opens the conversation and the buyer checks you out online. Local SEO makes that check confirm the call instead of raising doubts, and it brings in inbound requests that land in the same pipeline.
How long does local SEO take?
Listing and profile fixes show up quickly. Rankings for competitive local searches build over months of consistent content, reviews and links, which is why the work is ongoing.
What does local SEO cost?
Local Visibility + AI starts at $500 a month, and full SEO programs start at $2,000 a month. See Pipeline Inbound pricing for what each plan includes.