Print, direct mail and outdoor that warm up the call list
A cold call is easier when it is not completely cold. A postcard on the facility manager's desk the week before, an ad in the trade publication they read or your name on a sign they drive past gives your SDR something to point to. We plan, design and produce print, direct mail and outdoor pieces aimed at the same accounts your reps are working.
Where traditional advertising fits in your pipeline
Before the call, direct mail does the introduction. A mailer that lands ahead of an outbound sequence gives the SDR an easy opener: "I sent you a piece last week about roof inspections before winter." Because the mailing list can match the call list, the spend goes to accounts already in your pipeline, not to everyone in a zip code.
Across the territory, print and outdoor keep your name in front of buyers between touches. Ads in the trade and association publications your buyers read, and signage near the properties and corridors you serve, make you familiar in markets where your reps are asking for meetings.
The traditional advertising problems that cost you meetings
- Cold calls into a market that has never heard of you
Reps fight for attention when the name means nothing. Direct mail and local print put your name in front of the account before the first dial.
- Mail that goes to the wrong people
Broad mailings waste postage on companies that will never buy. We build campaigns around your buyer profiles and the accounts your reps are targeting.
- Pieces that look dated
Print does not have to look old. Our designers and copywriters build on-brand concepts with a clear message and a reason to respond.
- No time to manage vendors
Printers, mail houses and media sellers all need managing. We handle production and placement through our print and media vendor partners.
- Print that does not connect to anything
A mailer with no follow-up is a one-time expense. We line up the message with your outbound sequence so the call picks up where the mail left off.
How we run traditional advertising
- 01
Understand
Learn the brand, the market and what has run before.
- Brand messaging, identity and positioning
- Ideal buyer profiles and buying behavior
- Audit of past campaigns for consistency and performance
- Competitor review for positioning openings
- 02
Plan
Set the goal and choose the formats.
- Campaign goal: awareness, lead generation or engagement
- Format mix: print ads, billboards, direct mail, promotional materials
- Messaging aligned with business objectives
- 03
Design
Create the campaign and refine it with you.
- On-brand campaign concepts
- Two rounds of revisions
- Visuals and copy that work together
- 04
Produce and place
Get the pieces printed, mailed and posted.
- Production for print, direct mail and outdoor
- Work through established print and media vendor partners
- Guidance on placement, audience targeting and distribution
What you get
- Campaign plan and format mix
- Direct mail pieces
- Print ads for trade and local publications
- Billboard and outdoor signage design
- Promotional materials
- Production and vendor coordination
- Placement and distribution guidance
Your team
- Graphic designer
- Copywriter
- Copy editor
- Project manager
- Marketing manager
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Quoted to the scope you need
Creative work is priced by the pieces and volume you need. Most clients pair it with an outbound program, so the assets are built for the conversations your SDR is already having. Ask for a quote or see outbound program pricing.
Traditional advertising questions, answered
Does direct mail still work for B2B?
It works best when it is aimed at a defined list and followed by a call. A mailer sent to the accounts your SDRs are about to contact gives them a reason to call and a reference point in the conversation.
Which formats do you handle?
Direct mail, print ads, billboards and other outdoor signage, and promotional materials. The planning phase picks the mix that fits your goal and territory.
Can you coordinate mail with our outbound calling?
Yes. The campaign message and timing can be matched to your outbound sequence so the mail lands shortly before reps call the same accounts.
Do you handle printing and placement?
Yes. We manage production for print, direct mail and outdoor through our print and media vendor partners, and advise on placement and targeting.
What does traditional advertising cost?
Creative work is quoted to scope. Design is priced by the campaign, and printing, postage and media costs depend on quantity, format and placement.