Construction · Pipeline Inbound

$1.3M From Two Awarded Projects: A Construction Partner’s First Website Leads

Setting the Building Blocks for Our Construction Partner’s Digital Growth

$1.3M

Constructing a Broader Reach

About Our Partner:

Our northeast construction partner manages construction projects from the ground up. They offer design-build services, general contracting, new construction, renovations, and securing necessary permits, guaranteeing project completion on schedule without compromising on quality.

April 2022 Keywords: 112 • April 2024 Keywords: 658

Despite tripling their company revenue in recent years, our construction partner wanted to grow even further to cement their presence across the Mid-Atlantic and eventually, nationwide. They needed to amplify their inbound lead generation, but managing a website that converts effectively required technical finesse and a support team that they lacked in-house.

Foundations of Digital Growth

To strengthen their online presence, we:

  • Overhauled their site, optimizing everything from page speed to mobile-friendliness.

  • Crafted content that ranks through targeted keyword research and a deep dive into their services.

  • Tracked key performance metrics using tools like SEMrush and Google Analytics to keep the site’s health and traffic on the rise.

  • Watched trends to keep their website in prime condition no matter what best practices changed.

Concrete Results in Web Leads

After two years of partnership in our Inbound SDR program, our partner has seen tangible results:

  • 15+ Project Submissions

  • 9 Estimates Created

  • 2 Projects Awarded

With no prior leads from their website, these two awarded projects alone have brought in over $1.3 million, laying a solid foundation for future success.

Results from Abstrakt program records for this client, first published July 2025.