Your cold call script, built for your trade.
Pick your trade, the buyer and the reason you are calling. Get an opener, discovery questions, the meeting ask, a voicemail and answers to the objections you will hear, written from our SDRs' playbooks.
Making 50 to 60 of these calls every day is the hard part.
A great script books nothing if nobody dials. Our U.S.-based SDRs run these conversations every working day, track every touch, and put qualified meetings on your calendar.
- OpenerEarn the next 30 seconds with a reason that matters to them.
- DiscoveryOne or two questions that get the buyer talking about their building.
- The askSmall and specific: 15 minutes or a site walk.
- Follow-upMost meetings come from the later touches, not the first call.
Cold call script FAQ
What makes a good B2B cold call script?
A short, honest opener, a specific reason for calling that matters to this buyer, one or two discovery questions that get them talking, and a clear, small ask: a 15-minute meeting or a site visit. A script is a guide, not something to read word for word.
Should I leave a voicemail on a cold call?
Yes, but keep it under 30 seconds: who you are, the one reason that matters to them, and a callback number. Voicemails work best as part of a sequence with email and a follow-up call.
How many calls does it take to book a meeting?
In our sales-center data it takes about 100 to 150 dials per appointment depending on the trade, which is why consistency matters more than the perfect script.