The situation
Like most GCs, this firm’s best people were consumed by the work they’d already won, estimating, managing subs, delivering projects. Consistent prospecting for the next project simply didn’t happen between bids.
What we built
A managed outbound appointment-setting program: Abstrakt identified the commercial buyers in their territory, handled the list building and multi-channel outreach, qualified interest, and put decision-makers on the GC’s calendar, no new hires required.
The numbers
By the third month of the program, an outbound-set appointment produced a $900,000 project, which, by the client’s math, covered their investment in the program for two full years.
Why it worked
Construction buying windows are short and unpredictable, whoever is in front of the owner when a project greenlights wins the conversation. Systematic outreach put this GC in that seat in month three instead of year three.