The situation
Like most GCs, this firm’s best people were consumed by the work they’d already won — estimating, managing subs, delivering projects. Consistent prospecting for the next project simply didn’t happen between bids.
What we built
A managed outbound appointment-setting program: Abstrakt identified the commercial buyers in their territory, handled the list building and multi-channel outreach, qualified interest, and put decision-makers on the GC’s calendar — no new hires required.
The numbers
By the third month of the program, an outbound-set appointment produced a $900,000 project — which, by the client’s math, covered their investment in the program for two full years.
Why it worked
Construction buying windows are short and unpredictable — whoever is in front of the owner when a project greenlights wins the conversation. Systematic outreach put this GC in that seat in month three instead of year three.